google-site-verification: google73fd06521940cdfe.html Noneillah: When is it the best months to release your music or music video?

Tuesday, March 10, 2020

When is it the best months to release your music or music video?

When is it the best months to release your music?

The best time to release your music is early January, February, 
May and October. You should release your music video on the same day. 
Or Within 3-6 weeks of your album launch (buy date) within 2 months, you drop your music if you are an established artist with high fan base followers. You make sure you send your fans to the digital and your promo so the fan can download your music. And let your fans know when your music video will premier. 
Now, if you do not have a high traffic fan base, it releases does not matter.
Please read why those four months are the best time to drop your single or album. 



The benefits and challenges of releasing singles in 2020.
The good news: We’re living in an age of singles, and there are tons of ways to put one song to work. 
The bad news: Every other artist has a new single to promote too, so you can’t just drop a song into the world and expect it to reach people without some effort and advance planning.
All this to say, there’s a lot more to releasing a single than just throwing it up on SoundCloud or Bandcamp. There’s a lot more to it than distributing your single worldwide via CD Baby too.

You need to first consider the strategy behind the release of your single:

You should also weigh the pros and cons of releasing standalone songs.

As artists, we’re dealing in “attention economics.” Gone are the days when you could disappear for three years to make your next album and expect fans to stay loyal. In our world of short attention spans, releasing music more frequently can play a significant factor in your success.
Platforms like Spotify and YouTube even reward artists who put out songs and videos on a regular basis. Obviously you can’t (and shouldn’t) bang out a full album every two or three months, so instead: singles!
The upsides of releasing a digital single:
  • It costs less to produce one song (compared to a whole album)
  • You can release music more frequently, which drives algorithmic streaming activity
  • You don’t have to manufacture CDs or vinyl
  • Modern listeners often favor singles/playlists
  • Concentrating on one song at a time helps you focus your marketing, video production, etc., so you have the opportunity to turn each single into an event
  • It’s a moment to reconnect with or grow your audience
  • It’s a low-risk chance to experiment with promotion strategies and learn what works (and doesn’t)
  • And best of all, putting out singles is fun
But there’s still more PR power in releasing albums. So singles do have their drawbacks.
The downsides of releasing a digital single:
  • It’s harder to get press and industry attention with a single
  • Albums show the world you’re serious; singles don’t
  • Albums can convey more about your story and brand; singles say less
  • Your fans can grow numb to “new single” announcements if you release music too often
  • It’s harder to merchandise a digital single
So let’s dig into the best-practices for releasing singles. I’m not sure if they all count as “strategies,” but they’re certainly all important considerations.

  1. You MUST release a single FIRST

    In most cases, I’d give this advice: You should absolutely release a single FIRST if you’ve never put out music under your current artist name! Why?
    Most streaming services don’t let you claim your artist profile or use their various promotional tools until you actually have music on their platforms. Since those tools can be pretty powerful, you don’t want to MISS the chance to use them for your priority releases (like an EP or LP).
    So put out a single first. Plant your flag. Claim your accounts. And be ready to go full-force on the follow-up release.

  2. 2020 is the year of video, so the RIGHT song might just mean the right 15 seconds

    None of your plans will matter if the song sucks. Obvs. So don’t release singles purely to feed an algorithm. The music still needs to be compelling! That can mean it’s a catchy hit single to please new fans or a demanding artistic odyssey to please your diehards. But SOMEONE needs to be pleased.

    3. However, just as a song can stand apart from an album, a musical MOMENT can stand apart from the song.

    What does that mean? Well, we’re living in a short-form video age.
    There’s no such thing as too much content, and with the huge popularity of TikTok, IG Stories, IGTV, YouTube, Facebook, Snapchat, and other platforms where users are hungry for quick videos, you don’t have to make all your videos the length of the whole track.
    Find the BEST moment in your song, then ask:
    • How can this moment inspire listeners to make videos of their own (such as TikTok challenges, dance contests, caption contests, duets, response videos, and other hashtag-driven community engagement)?
    • Can I shoot a short original video to this 15 seconds of music?
    • Can I find good royalty-free or pubic domain footage to add to this 15 seconds of music?
    • Can I post a bunch of DIFFERENT video content for the same 15 seconds, reenforcing the hook?
    • What will get people on Instagram Stories to answer questions or engage with a poll?
    Once you dig into this, you might realize there’s a difference between the song that’s perfect for your existing fans, and a moment that’s perfect for viral attention. In either case, the single shouldn’t suck. But not every song needs to be a fully-produced masterpiece either. We’ll talk more about this below.

  3. Time your singles strategically before and after EP and LP releases

    4. Unless you’re an EDM or pop artist, I still recommend you focus on making EPs or LPs (for the reasons mentioned above); then release your singles strategically before and after the bigger release.
    The lead-up singles create fan excitement and algorithmic energy for the album, and then the follow-up singles, or the songs that come out between larger projects, keep you from falling into “out of sight, out of mind” territory with fans.

  4. Stockpile various kinds of recordings for later use, in addition to releasing traditional “singles” from an upcoming album

    There are a number of different kinds of tracks you can release as singles:

    • The lead single — This is the first song you release from an upcoming EP or LP. It sets the stage for what’s to come and prompts your fans to expect more in the coming months.
    • The deeper dive — This follow-up single comes out between the lead single and the album, and it provides further context for your new music.
    • The B-side — Once your album has been out for a few months, you can put out singles from the same recording session that didn’t make it onto the album.
    • The bonus content — After the big album splash, you want to maintain momentum on streaming platforms. In the year following your album release, it’s good to put out several “bonus” tracks, such as remixes, alternate mixes, demos, or acoustic takes. Remixes in particular let you breathe new life into a song that’s waning in popularity, and give you a chance to collaborate with artists who might work in different genres. Both of you benefit from all the cross-promotion that ensues.
    • The collaboration — This is a single that is credited to two or more artist names. Similar to remixes, an original collaboration gives you a great way to take creative chances and reach beyond your existing audience (because the same track will reach the other artists’ fans too).
    • The featured artist track — You could do a guest appearance on someone else’s track, or they could appear on one of your songs. Either way, it helps you get some extra attention.
    • The building-blocks single(s) — One practice that’s become more common is for an artist to set a release schedule (for instance: putting out one new song a month for a year) and then let fans vote on which ten tunes will comprise the next album. Obviously you don’t need to make your art a democracy, so you could just pick which songs you want to compile into an album yourself. Billie Eilish dropped a number of singles before her huge debut LP came out, so clearly the strategy can work. 
    • The live cut — Not every song you release has to be a studio-quality gem. Got a live recording with a good vibe? Put it out!
    • The cover song — Covering existing songs has always been a smart way to attract new listeners. You take a proven song and add your own spin to it.
    • The “Didn’t this song already come out?” single — You might’ve noticed artists like Taylor Swift releasing “singles” of songs that have already appeared on albums. It’s a trick to get more attention for a particular song, and hey, nothing wrong with tricks! We all want attention, right?

  5. Make your music more playlist-friendly

    The industry is focused on playlists these days, and that’s fine; playlists can generate a ton of streaming activity.
    Not all playlist activity leads to real fan engagement though, so instead of artists jumping through a bunch of hoops to game the playlist system du jour,  I’d still advise you — above all — to make the music YOU WANT to make and try to reach fans the usual ways (playing shows, making cool videos, running social ads, etc.).
    That being said, the dominant format of the day has always shaped music, and streaming is changing the sound of popular music. If you do want to make your singles more likely to get playlisted, you should be aware of these music trends:

    • No long intros and outros

      People are impatient and can skip songs very easily. Don’t tempt them. Get to the goods.

    • Consider putting your hook right at the beginning

      Speaking of getting to the goods, you could lead with the hook or chorus. The Beatles did it half a century ago, and Bruno Mars is doing it today. 

    • Keep your songs under 4 minutes

      Unless you’re making ambient, classical, jazz, or something, it’s best to keep your songs between 2-4 minutes long. Under 3 minutes would be the goal for maximum playlist-ability. 

    • Watch the expletives

      Explicit language doesn’t necessarily doom your song, but it certainly can limit the kinds of playlists you could appear on.
    6.

  6. Choose the right distributor

    When you sign up your single for distribution to Spotify, Apple Music, Amazon, and other digital music platforms, you should know that good distribution is about much more than pushing digital files from one place to another. 
    CD Baby has been paying artists weekly for more than 20 years. We don’t charge annual fees, so you never have to worry about a growing annual bill just to keep your music available online. And we offer a number of OTHER monetization solutions for you music too.

    7. With CD Baby, your single can earn money through:

    • Streaming
    • Downloads
    • Global music publishing revenue
    • Content ID on YouTube
    • Social video monetization on Facebook, Instagram, and Oculus
    • Sync Licensing
    • And more

  7. Create a Spotify pre-save

    8. No point in talking about your new music if no one can DO anything with it, right?
    Set a release date at least a month in advance and use that time to generate energy for your song!
    You can do this FOR FREE via Show.co, CD Baby’s marketing platform.

  8. Get your guaranteed Release Radar playlist placements!

    As long as you follow the guidelines as they’re listed in the article linked above, your single will ALSO get guaranteed placement in ALL your Spotify followers’ Release Radar playlists.

  9. PROMOTE your single, ahead of time AND after it’s released

    Okay. Now for promotion. There’s a lot to discuss here.

    The key to promoting your newest single

    Set a timeline and be patient

    Yes, part of the benefit of singles is that they’re low pressure and you can drop them quickly. But don’t be in TOO much of a rush. Plan ahead. Do it right. You won’t be able to launch this song again.
    Depending on the scope of your campaign, you might even need 1-3 months of preparation.
    Here are just some of the things you could do to promote your single, if you have enough time:

    Don’t promote until your fans can take action

    There’s no point in sharing a picture of your cover artwork a month before the single is available if no one can click to access, save, buy, or share the tune. Before you go crazy trying to create anticipation, set up your pre-saves or pre-orders! Get the link, then share that link when you post updates about the release ahead of its drop date.

    Find the hook and make everything swirl around it

    It takes a lot to get us to pay attention online, so repeated messaging is crucial. And as you’re blasting us with news about your latest single, your message will be amplified when there’s a hook beyond just “new song coming soon.”
    What’s the story? The hook? The thing that makes people say “I GOTTA CHECK THIS OUT!?” If you have that, the rest of your promotion will fall into place.
    For my song “Irretrievable Beauty” (which was released a couple years ago, but the point still holds) there was a loose connection between the lyrics and Climate Change. I found a Public Domain image of an iceberg that intrigued me, and I decided that image would stand at the core of all my marketing for the song.
    It would become the cover artwork, the background of my lyric video, and an important element in more than a dozen Instagram posts. The image was one of the first instances of supernatural photography, purporting to capture an iceberg in 1905 where a crystalline Virgin Mary rose from the water.
    The mystery of that image and how it was doctored to propel a hoax all seemed to speak to the song title “Irretrievable Beauty,” as did the very nature of both icebergs and photography. So,… there was the kernel of my marketing. From there it was just a matter of expressing it in soundbites.

    Find different ways to repeat the message

    You’ve got your hook; now how are you going to cast it into the same waters over and over again without the fish getting bored of that same bobbing lure?
    Switch the tone. You can communicate through:
    • hints and teases
    • direct requests (“Please listen on Spotify”)
    • images
    • videos
    • facts and backstory about the song
    • and more
    The first thing I did was set up my Spotify pre-save campaign. Once I had the link, I started to slowly tease the cover artwork by splitting it up into nine smaller images for Instagram. When a viewer looked at my profile at the end of the week, all nine of the smaller images formed a grid revealing the full artwork. Every time I posted I would share the pre-save link.
    I then shifted to a more direct approach for the pre-save campaign, but with a focus on an emotional appeal…
    Once the song was released I put out a lyric video (on YouTube and Facebook) with tons of buried text — posing as a letter from the 22nd-Century — referring back to the origins of the photograph:
    I then placed it inside a Show.co video feature page to drive conversions outside of YouTube: I also repeated that little hook “In 1905, the people saw something so mysterious you might say that it almost wasn’t there…” in a number of ways throughout the campaign: emails, tweets, etc. The next thing I did was to take a bunch of phrases from the letter portion of the lyric video and place them over the cover art for more Instagram posts, like so…https://www.instagram.com/p/BbOM8U5nPau/?taken-by=chrisrobley. Lastly, I posted the complete text of the letter on Facebook. In addition to changing up the tone of the message, it’s important to remember that you have many channels through which to communicate: social, website, email, live shows, etc.
    Again, there’s a lot of options for creatively communicating the message that you have a new song out. But it always amazes me how long it takes to compose an email newsletter or write a Facebook post. I think, oh, that’s just a couple minutes, and then suddenly an hour has gone by. For that reason, you’ll want to prepare all assets well ahead of the launch date so you can focus on promotion once the song is out(not worrying about video editing, Photoshop, copy-writing, etc.).
    And as I mentioned above, be sure to notify your distributor, publicist, any industry contacts, licensing experts, and so forth, way in advance.
    This also means you’ll need to have an easy way to share a private link to your single: SoundCloud, Bandcamp, etc.

    Consider another angle to entice beyond the primary hook

    The song might be enough. The story and hook might be enough. But there could be some casual fans who won’t make the leap and check out your song unless there’s some additional benefit (like a prize, a free t-shirt, etc.).
    When I ran my Spotify pre-save campaign, I made it a contest too. I would choose two winners at random from the list of people who pre-saved the song and send them a t-shirt. In addition to sending this out through the usual means, I also ran a Facebook ad to a targeted group of people who like similar artists as me.
    Think of what extras might make someone push the save, buy, or play button.

    Be ready to do the grunt work

    We dream of easy solutions — the service that will handle everything for you, the dream manager who will do all the work, the industry contact who holds the keys to your success — but there’s often no substitute for digging in, doing research, writing a trillion emails, bracing for rejection, and building upon the small relative percentage of wins we get.
    This applies when you’re doing your own PR, radio promotion, or launching singles. It’s work. Staying up until 3am to promote a single might not be why you got into music, but it’s work that will lead some listeners TO your music — which IS the reason you got into this crazy game in the first place.

    Should you release the track or the video first?

    This is a common question about promoting singles, and I don’t think there’s a right answer. But I lean towards saying you should put the song out first, and THEN put out the video afterwards.
    If someone watches the video, they’ve consumed the visuals AND the music at once. There’s less of a need to go and stream or download the track.
    But if the song comes out first, they’ll listen, and still be interested to see the video when it’s launched.
    And remember, with CD Baby, your single will be available as an art track on YouTube.
    Video, of course, is one of the most sharable forms of online content, so if both the song and video are great, it might make sense to release them both simultaneously IF you can get a notable blog to premiere the video for you (meaning you give them a limited-time exclusive to debut the video on their site), though premieres have gotten harder to come by as the number of relevant blogs shrinks every year.
    Be sure to upload the video directly to Facebook too (once the exclusive blog premiere is over), since Facebook favors video that is native to the platform. You can run that video as an ad on Facebook to generate interest in your music.

    Should you worry about radio promotion?

    Effective radio promotion can be pretty expensive, and your average DJ is going to be more interested in an ALBUM release, but if the song is right and the promoter has a record of success, it might be worth the cost.
    When you release a radio single (think “hit song” usually between 2.5 — 4 minutes long), the idea is to create sustained exposure over a short period of time. That’s what it takes to get a critical mass of people to take notice: repeated listens in multiple markets. Even if it’s a great song, it’s not gonna go anywhere if it doesn’t get sustained plays.
    Don’t have the budget for a radio promoter? You can still make a dent going the DIY route to community and college radio, as well as locally focused shows on big stations. 
    Is the radio route still feeling like a pipe dream? If so, concentrate on getting your single added to as many Spotify playlists as possible. The biggest indicator of a song’s success on Spotify is the number of times it’s been added to playlists on the platform. In some cases, a song placement on a prominent Spotify playlist can net you more listeners than a whole radio promotion campaign.
  10. Get all your ducks in a row before the release There’s also print and online music media, blog premieres for your song or video, reviews, playlist placements, and more out-of-the-box options such as publicizing your music to any relevant corporations, non-profit organizations, or hobby groups that might resonate with your music or the topic of the song. Then I did the obvious things, like adding a Spotify player to my website announcement bar about the song. Use singles in CONJUNCTION with an album release. Here are three ways to use a single DURING the process of releasing an album: Release your single as the pre-add on Apple Music. Did you know you can run a pre-add for a month before your album comes out? So think about what song will be most enticing. The playlist-friendly single? A deeper cut?

  11. Release a bonus track with your full album

    Whether you offer bonus tracks digitally, or exclusively on CD and vinyl, this gives you a great chance to feature some extra content and drive sales and streaming activity. Live track? Alternate mix? Demo? An unreleased track? Acoustic version of a favorite song from your previous album? The bonus track will appeal to fans who want to collect the whole catalog.

    Release a new song on a compilation

    If the song only comes out on a compilation, I suppose it’s not technically a single — BUT it might be a smart way to put a new track to work for you. You’ll benefit from the song being featured alongside tunes by a bunch of other artists, and you can always use it again later on your own album.
    12. That’s a lot of info about planning, releasing, and promoting singles. But there’s plenty more to try! If you’ve had luck promoting a single in an interesting way, I’d love to hear about it. Please comment below.
https://blog.discmakers.com/2010/11/whats-the-best-time-to-release-your-album/

Best Time to Release Indie Music
Timing is everything when it comes to picking a release date for your indie album, but the answer ultimately depends on your final goals. If you don't think you'll garner much press or radio for your album, then there is no timetable.
Likewise, if you have a strong online presence and network of fans, develop your own schedule to market directly to them. However, if you plan to go for radio plays, reviews, and prominent in-store album placement, then circle these dates on your calendar.

Autumn for Releasing Indie Albums

College kids returning for the fall semester can be a boon for indie musicians because the college live circuit and college radio are such friendly grounds for independent artists. This time of year can also bring a glut of indie releases, but if you boast a bit of a track record and a fan base, fall can be an excellent choice for an album release.

November and December Releases

Many indie musicians choose to release albums during the months of November and December. This timing can work out well, provided you began during August or early September in getting things ready to go. November and December are months when many people purchase gifts, so, be sure to target that market if possible.

Releases in January and February

Major record companies are cooling their heels after their holiday season push during these months. That's good news for an indie musician as there is far less competition for reviews and radio plays. While some executives and media folks may extend their holidays into the early part January, overall this is a good time to grab the attention of music journalists and people in the radio biz who need to cover music. Keep in mind though that around February 15 the focus shifts to SXSW performances and parties, so stick tightly to this window.

Summer Season Indie Album Releases

If you want to make a splash at college radio, think about summer. Not every station shuts down over summer break. In fact, the stations that remain operational are often the ones that give you the most bang for your buck in terms of radio plays. Release schedules slow down during the summer, so these stations are hungry for something to play. The CMJ Music Marathon will start to heat up during the latter part of the month, so only release an album at this time if you're an established indie band. 


Avoid April and October Releases

Many indie artists are still releasing SXSW albums during April, so it's a good idea to wait until mid-month for a new release to avoid the crush. The consensus is that October is the worst month to release an album as an emerging band. You won't attract coverage, and the media won't have time to give it attention. 

Releasing Your Story and Your Album


What's the outlook if you just can't release your album during prime times, but you need to get press and radio? It can be done, but make sure you've got some kind of anchor, like a tour. "Band releases album" is not an exciting story that will catapult you to the top of the media slush pile. Link your release to something else, perhaps a newsworthy item, so the press has a reason to cover what you're doing.
To read more about this subject, please click this link https://www.thebalancecareers.com/when-is-the-best-time-to-release-an-indie-album-2460969

The Best Months To Release A Single Or Album

What a smart rapper gang today. This is really good. Please watch this whole video. You’re going to learn a lot from her. It is the four best times of the year that you should be releasing an album. OK this one is going to have the most payoff and reward. And when you can gain the most fans from an album release. OK. We’re talking about this today. You’re gonna get smarter on Rob level this small rabbit out column on how to make some money gain some more fans everything right after the intro. OK let’s go with the first one. That is literally the first month and that is January. Now let me explain why. January is a good month to release an album. OK. It’s because what just happened was Christmas Thanksgiving and Christmas happened. There is like this dead zone where everybody is still recovering from you know the holidays and New Year’s and everything else like that it just happened.
And there’s this media dead zone in the first two weeks of the year where nothing is really happening or there is nothing to talk about. If you release something in that dead zone because nothing else is releasing it increases your chance of securing media right because in other months where they’re too busy especially around times when there’s festivals there’s already so much music being released and there’s already music being performed and tours happening that there’s already a lot for these blogs in these websites to talk about. So they don’t need your stuff right. But in January in that dead zone they’re actually looking for content to post because they need content to post so it’s easier to get posted in the first two weeks of January the second month. Again the second month. Don’t worry this trend doesn’t continue here OK. The reason that February is also a great time to release an album or project is because the festivals haven’t started yet because the weather still sucks OK because there’s festivals again less people being posted on the Web sites.
So you have a higher chance of actually securing a placement on these websites and you have to worry about South by Southwest in March you’ve got to worry about Coachella in April like it started becoming Hefti and becoming heavier and heavier and harder to get on these things. So January and February try to get your album out as soon as you possibly can. OK. So the next month that’s a great choice to release and are more single and is going to be me. And this is because you just ended like I’ve said. South by Southwest is over now. Coachella is over now. There’s already all this publication all this stuff going on these on these Web sites that was going to really drown you out and now is your chance again before all the summer festivals come into play. Ok for you to get placemen again and you can see why January February May are strong places for you to secure these placements.

The 4 Best Months To Release A Single Or Album

Because even if you do secure placement in these other months because there’s so much other stuff you’ll get drowned out in the field. Take that into account. And the fourth and final month that is good for you drop an album or single any year is going to be October. OK. And this is because all the summer festivals are now finished. OK. All these people get posted up like I had said before the last one. All right. And now what’s happening is it’s not quite the holidays yet but it’s almost the holidays. So people like this like uproar state happening right. But you want to do it before the holidays hit. Reason being is that when the holidays that people worried about seeing family they’re worried about buying gifts for family they’re worried about their life and what they’re going to get and what they’re thinking they want to get.
Also weather starting to get worse. It’s just a lot that happens to somebody towards the end of the year and that’s why you feel that feeling towards the end of the year. But if you get it out in October it’s a great time to release an album or a single. For that reason this is over you can secure placements because the summer festivals are over as well as people are actually searching and looking for new music that they’re going to carry with them through the rest of the year. So January early January February May and October those are the four best ones for you to release an album or a single. And obviously you can see why it’s why explained a little bit more detail in each one. Hope that helps you out came a little bit smarter.
You know it’s Aamodt is that Israel stop that day. Two words say no words you bomb bombs for your. They burn it down you lead this baby you’ll be smart. You was biffo.
Well that’s another one of the day today’s word of the day is loquacious loquacious and he’s very talkative very chatty. Everybody that I met last night was like you know you was very loquacious.
All right. Hit me with your four bars below for the day with the word of the day. OK. And again just remember again January February May and October. OK. Have you with the like hit me with a subscribe and hit the little notification bell so you’re notified every time releasing new video which is everyday so you can become a smarter rapper. Also center for the aid our context. Every single major music record labels and our contacts list their addresses their e-mails everything like that 100 percent free just for joining my e-mail list. You can be updated when all this stuff releases. OK. Go ahead with the comment and subscribe then check of these videos here. All right. And you’re going to get smarter every time you watch a video. You get a little bit smarter. And like smart points you get your brains go to boop boop boop boop boop and say all right I will see you guys tomorrow. But until then keep Jocelynne keep grinding our small rubber gang.
I’ll see you tomorrow. Smart rabbit gang. https://www.smartrapper.com/4-best-months-release-single-album/

Best and Worst Months to Release Music:

January/February

After the holiday season, everyone is recovering from the immense amount of food they ate and a slightly more immense holiday hangover. However, everyone is also getting back into the swing of things and eager to find the next big thing.
Generally, the first two months of the year are a great time to release new music, as the market isn’t as saturated as later on in the year and the minds of your listeners are open to new things.
These themes do particularly well:
  • workout songs
  • positive messages
  • upbeat / let’s get moving types of music.
Specifically in February:
  • Love or anti-valentines day songs
  • Songs about relationships (good or bad, either work)

March 

Whatever you do, don’t release music in March if you’re a relatively unknown artist. SXSW is in full swing and all the media outlets are spending their time covering the action.
However, if you’re planning on performing at SXSW, that’s a different story. In this case, releasing your track(s) this month is something you definitely SHOULD do, as it can help get your work out there for publications to utilize in write-ups about the event / additional promo. If you’re not performing at SX, it’s a better idea to attend the event and do some networking to gain more exposure before your next release.
If you do decide to release this month, these themes tend to do well:
  • Feel good, light, positive messages
  • Upbeat/happy party tunes

  • Learn more: 

    ——————–

    April 

    At this point, SXSW is over and touring season begins. Additionally, this month harbors Record Store Day. Think about partnering up with your local record store and doing some related promo. Keep in mind, April 15th is the dreaded tax day in the US.
    Think about sticking to these themes:
    • Songs about money (making it or losing it)
    • Hopeful, positive messages

    May 

    May is an awesome month to release music because the summer festival season is about to take over. If happy, summer vibes are your forte, now is your prime time.
    These themes always thrive during this month:
    • Summer fun
    • Celebration
    • Energetic/upbeat

    June/July  

    Now that summer is here, it’s good vibes and summer bangers galore. School is out and festival season is in full swing, qualifying these months as the perfect time to release music. If you can, get yourself some festival gigs. Festivals are a great place to perform your new release and rack up a ton of exposure.
    Similar to May, these themes do exceedingly well:
    • Upbeat, energetic
    • Summer fun, beach day anthems

    August 

    By the end of August, the festival season starts to wind down and the school season makes its debut, but the summer vibes aren’t quite over yet.
    The same themes from June/July also apply to August, making this a good month for new releases as well.

    September/October 

    Now’s the time for emerging artists to really shine. Everyone in the industry is in the office more consistently, students are back in school, and everyone has their ears wide open to new music hitting the scene.
    To optimize on the season, these fall themes do well:
    • Sad / Moody / Angsty
    • Cozy / Ambient
    • Poetic
    • Folk / Alternative
    • (In October) spooky, badass Halloween bangers

    November/December 

    Around this time of the year, industry folks tend to travel and be out of the office more frequently, the major labels’ biggest artists tend to release in the 4th quarter to take advantage of the holiday retail spike, and artists of all kinds are releasing holiday music.
    If you have a New Year / Christmas / Holiday song, of course now is a great time to release it. However, the market is heavily saturated and anything other than holiday or end of the year vibes don’t tend to do well. Additionally, remember that once it gets closer to Christmas and the New Year, response time from industry gatekeepers will become more and more limited.
    Having a great release strategy is the key to optimizing the success of your upcoming releases. An amazing song can end up not doing so well simply because of when it was released. Additionally, have a clear idea of when you will have your mastered audio and track or album art in hand before selecting a release date.
    Sometimes unexpected things come up in the production process, so you’ll want to give yourself ample time to set everything up properly. The more prepared you are, the higher your chance of success. Good luck!  Article by Symphonic Blog.
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