Overview of the Noneillah Brand

 Overview of the Noneillah/Nonillaah Brand

The Noneillah brand (often stylized as Noneillah or Nonillaah) is a multifaceted entertainment and fashion enterprise founded in 2012 by hip-hop artist, songwriter, and entrepreneur Sean Cos Mason (real name Deshon Johnson). The name "Noneillah" derives from Sean's personal tagline and mission statement, meaning "no one is better than you" (or "him," in reference to himself), emphasizing self-confidence, creativity, and empowerment. It began as an apparel line inspired by Sean's drawings and music, evolving into a trademarked LLC under Noneillah Entertainment that encompasses music promotion, fashion, events, news, poetry, and advocacy.

Tragically, Sean Cos Mason was killed in 2015 at age 23 by a reckless NJ Transit/Coach USA bus driver, Wilson Romaine, who struck him, ran him over twice, and dragged him, an incident ruled as intentional but not resulting in charges, sparking ongoing calls for justice. Since then, his mother, Naomi Johnson (also known as Noneillah Johnson), has taken over as the primary owner, designer, and manager, transforming the brand into a platform for honoring Sean's legacy while advocating for accountability in vehicular homicides and supporting related causes. Naomi, a poet from Soulaity, continues to run Noneillah as a family-driven business, blending her son's music career with fashion and media to inspire resilience and creativity. (see: IMDB Deshon Johnson's story)

The brand's motto reflects empowerment: "Noneillah: Trust that no one is better than you, stand tall in your unique light, create boldly, and let your legacy inspire generations." Proceeds from sales often support the Deshon Johnson College Scholarship Foundation, aiding education in his memory.

Credentials by Category

• Noneillah Fashion Designs: The collection features high-end couture with a mix of sporty, sexy, classy, and inspirational elements, including asymmetric shapes, bold abstract prints, semi-sportswear, handmade jewelry, swimsuits, beachwear, casual wear, handbags, footwear, and accessories for men, women, and children. Designs often incorporate music notes, uplifting words, and custom prints to honor Sean's artistic vision, blending comfort with modern elegance for ages teens to fifties. Products are sold online via platforms like Etsy and Pinterest, with a focus on luxury exuding wealth.
• Noneillah Designer: Naomi Johnson is the lead designer, creating pieces that fuse Sean's music-inspired tagline with fashion for a cause. Her background includes visual artist, member of the National Association of Black Journalists
  , poetry (under Soulaity) and hands-on design work, expanding the line from masculine graphics to inclusive ready-to-wear. She has received awards, such as the Designer Award from L&A Magazine in 2016. Naomi was selective to audition for Television show Project Runway.
• Noneillah Talk Show Host: Naomi Johnson hosts the Noneillah Talk Show, a broadcast program produced at Princeton Community Cable Television, IMDB, Rumble, Yelp, Vimeo CNJN  covering music, news, fashion, sports, entertainment, and grief-related topics like mothers dealing with child loss. Episodes air on public airwaves, Facebook, Noneillah Tik Tok, Noneillah Google Knowledge Panel, Twitter know as X, Noneillah Talk Show Instagram, Noneillah Talk Show On Manhattan Neighborhood Network, Newark Film Festive, Noneillah Talk Show On Brooklyn Free Speech B Free Awards 2020: People's Choice and BRIC Free Speech Award Ceremony and Zoom Red Carpet with Honoree Naomi From Noneillah Talk Show
   CNJN Television, featuring guests like models, influencers, and actors.
• Noneillah Founder: Sean Cos Mason founded the brand as CEO of Noneillah Entertainment, starting with music promotion and expanding to fashion. He was an ASCAP member, IMDB member, backstage member, Talent Search, Adelkids talent agency client, hip-hop/rap artist, singer, engineer, and digital designer with releases like "Life Hurts" (2007) and "Feel So Good." His music is available on platforms like Amazon Music, Apple Music, Deezer, Boomplay Music, YouTube Radio, ReverbNation, Genius, Sound Cloud, Facebook Music Streaming, Tik Tok Music Streaming, Audiomack, Soundclick, Music Africa, iHeartRadio, Song BPM, Pandora and Spotify. Sean Cos Mason aka Sean M aka Sean Mason aka Cos aka Cosmos was feature Tone Flame Urban Radio Magazine, WAJ Magazine, in countless magazines and online newspaper like Music Video Start, NLD Solution, Patch, Exposed Vocals, Men Cruze, Top Poster, Noneillah Front Cover magazine, Men Cruze Front Cover Magazine, Men Cruze Back Cover Magazine, To read more about Sean Cos Mason you can click on his Google Wikipedia page. (see Sean Cos Mason Instagram)(see Pinterest) 
• Noneillah Fashion Show: The brand has participated in numerous shows, including New York Fashion Week (2014 until  2022), Harlem New York Fashion Week, Excel International Fashion Week, New Jersey Woman Expo, Orange NJ Pre-Mother’s Day Fashion Show, Newark Tech "A Night of Egypt" Fashion Show, East Orange City Hall Sidewalk Catwalk, and charity events like the Legacy College Charity Fundraiser Scholarship Fashion Show (2015). Big Apple, Feature The Noneillah Collection At NYFW, Collaborations include I Stylist Modeling Agency and Everyday Girl Model/Talented Agency. You can check out Noneillahstore blog to read about Noneillah Collection journey. 
• Noneillah Entertainment: This arm promotes emerging and established artists, poetry, fashion, events, and news. It includes music production, with Sean's tracks still streamed, and ties into the overall brand legacy. (see Noneillah Entertainment Website).
• Noneillah Talk Show: As detailed above, hosted by Naomi, focusing on entertainment and real-life stories.
• Advocacy: Naomi uses the brand for "fashion with a cause," raising awareness about reckless bus drivers, vehicular homicides, and injustices in cases like Deshon's. Efforts include memorials, scholarship foundations, and pushing for legal reforms.
• Noneillah Podcast: Hosted by Naomi, it complements the talk show with discussions on similar themes, including music, fashion, and grief advocacy. The Noneillah Podcast is on Spotify, Podbean, Podchaser
• Noneillah Entertainment Roku Streaming Channel :

Magazine, Blog Features, Media, News, and Other Involvement

Noneillah has been featured extensively in media, often tied to fashion showcases and advocacy:

Category	Details
Magazines	Malvie Magazine, Men Cruze Magazine, Edith Magazine, Variety Girl Magazine, Justbe Magazine, Top Posters Magazine, Art Of Portrait Magazine, Edith Mode Magazine, Swanky, Tppmaga Magazine, Moevir magazines,Vigour Magazine (swimwear and beachwear feature); Poza Magazine (Issue 28 Vol. 2); Portfolio Fashion Magazine (Special Designer Edition dedicated to Sean); Cr8tions Magazine; L&A Magazine (2016 Designer Award); Noneillah Backstage, Fashion ICON (online, aided fashion week registration); New York Fashion Event Calendar Website, Noneillah Collection Feature Press List, 381 Magazines; Noneillah book, Noneillah's own digital magazine (launched 2015, free download featuring collections, poems, models, articles; future print versions support scholarships). Naomi edited Noneillah Magazine.
Blog Features	Montclair Patch (online news magazine feature, memorial tree article); Ameyaw Debrah blog (fashion spotlight on remembering Deshon); Noneillah's own blog (noneillahstore.blogspot.com) for promotions and team recruitment. Noneillah has few blogs: Noneillahstore, Noneillah, Nonillaah and Noneillah Talk Show.
Media & News	Channel 12 News; Fios News; News 12; CNN iReport (online article); Vogue Portfolio: Noneillah Podcast/Talk Show Wiki, World Fashion Media News; Podnews, PhotoVogue (Naomi's portfolio); Billboard advertisements (NYFW); Radio: The ShowKase Talk Show, DJ Cisco Show, The Lizzy Show, The Vigilantes Radio Show, The Yaya Diamond Show, Ridin Dirty Radio 1, Ridin Dirty Radio 2, Jeff Foxx Radio Show, Bill Show, Joan Christian online; Feed Spot Noneillah number 74 on Top 100 RSS Feed Spot, WMAP RADIO, Exposed Vocals (interview with Sean); Yelp listing for talk show. Will Strayhorn Radio Show, SNVLIFE RADIO, Excel Global Media,
Other Involvement	ASCAP events (Naomi attended in honor of Sean); The Fashion Hero (Naomi as participant); TikTok/Instagram promotions (designs, talk show clips); Book: "The Story Behind Noneillah Brand Legacy" (pre-orders available); Partnerships with modeling agencies; community events; scholarship foundation support. Active on X (formerly Twitter) via accounts like @Noneillahstore and @NoneillahShow for promotions and updates.