Noneillah (or Noneillah Entertainment) Wiki
Noneillah Entertainment
Noneillah (or Noneillah Entertainment) is an American media
company founded by rapper Sean "Cos" Mason. It operates as a
subsidiary of Noneillah Entertainment, specializing in the creation of various video content, including TV talk shows, podcasts, fashion videos, and music videos. The company is also recognized for its presence on YouTube and its Roku streaming channel.
History
Beginnings
Sean "Cos" Mason embarked on his journey in the world of music at the age of 17, participating in local rap battles, and performing at underground venues alongside his battle group, "When Animalz Attack."
Beyond his role as a battle rapper, Sean also assumed the role of a promoter, organizing rap battle leagues and providing a platform for emerging talent in New Jersey's rap scene.
As his career progressed, Sean, under his former music stage
name "Cos aka Sean M," founded the Nonillaah brand label in 2008. This venture saw him collaborating with various underground artists, including Kyle, Mike, Larry Draw, Leathe, D Boy, C4, and others. In 2011, Sean decided to rebrand himself to enhance his marketability, adopting the stage name "Sean "Cos" Mason" and introducing the new brand, Noneillah.
Sean was actively involved in the administration of the Hip Hop
Stash and Still Hop Stash blogs, created by former associates. Following his tragic demise, the blog was rebranded under Sean's popular music tagline, "Noneillah."
Tragically, Sean's life was cut short when he was purposefully
run over by a Coach USA bus driver operating an NJ Transit bus. The driver's actions resulted in Sean's untimely death, and shockingly, the driver was not charged in connection with the incident.
The handling of music artist Sean Cos Mason's death was fraught
with issues, with Essex County Prosecutor's Detectives under Chris Christie's administration coming under scrutiny for their mishandling of the case.
After Sean's passing, his mother, Naomi, assumed the responsibility of overseeing the Noneillah brand. In 2014, she embarked on expanding the brand into other domains, including fashion, media, podcasts, and talk shows. Naomi initiated a new blog in 2014, reaffirming Noneillah's commitment to delivering the latest in music, news, fashion, sports, and entertainment. She ensured that all downloads remained free, and the site provided constant updates on trending topics. The expansion of Noneillah continued, with the introduction of clothing lines and collaborations with community television stations to produce the Noneillah Talk Show in 2019. This show is broadcast on community cable television. In 2019, the Noneillah podcast was launched, and in 2020, the Noneillah Roku streaming channel was established.
In April 2011, Comcast invited proposals for minority-owned
networks. In February 2012, Comcast announced distribution agreements with four networks, including Noneillah. Naomi has expressed her intention to submit a proposal to Comcast and other cable television companies on behalf of Noneillah. Up until now, the Noneillah show has made its content available on the Bric Free Speech Network, the Manhattan Neighborhood Network, and other public access television platforms.
Programming
Noneillah's talk show and Roku channel primarily focus on urban
contemporary music and feature interviews with community-based content creators. Additionally, the original programming on Roku's streaming channel addresses social justice issues affecting African Americans and victims of incidents involving NJ Transit and Coach transportation agencies.
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