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Kendrick Dropped His "Not Like Us' Video Today On 4th Of July Independent Day
Kendrick Lamar's "Not Like Us": A Masterclass in Symbolic Storytelling
Kendrick Lamar’s latest video, "Not Like Us," is a profound display of Gemini energy, packed with layers of symbolism that respond to Drake's provocations and highlight Kendrick's unique storytelling prowess. Rated a strong eight by Noneillah, the video combines artistic visuals with a narrative that underscores Kendrick's message of unity, resistance, and cultural critique.
The Gemini Energy
The video exudes a dualistic nature, reminiscent of Gemini energy, reflecting versatility and depth. Kendrick masterfully balances personal and political themes, showing his multifaceted approach to music and life.
Symbols and References
Family Unity: Kendrick showcases his tight-knit family. He hopping through a game of hopscotch, symbolizing an non-innocence connection. This contrasts sharply with Drake’s public image, often detached from family themes. Kendrick's message is clear: despite the rumors, his family remains his cornerstone.
The Hopscotch Analysis: The hopscotch game can be interpreted as a subtle jab at Drake, implying that Drake’s behavior is as reckless as playing a child's game. It hints at the allegations against Drake involving younger women, suggesting that he’s treading on dangerous ground.
The Caged Owl: The video ends with an owl, a symbol for Drake's OVO label, locked in a cage. Owls are predators, and this imagery suggests that Drake’s predatory behavior should be restrained. It’s a powerful statement about accountability and consequences.
Tiptoeing Dancer: A girl dancing on tiptoe could symbolize Drake’s precarious position. He’s balancing on a fine line, and according to Kendrick, it's only a matter of time before he falls.
Crip Walking Girlfriend: Kendrick’s girlfriend Crip walking signifies his roots and loyalty to his community. It’s a declaration of authenticity and defiance against external judgments.
Strategic Release Dates
Kendrick's choice to release the video on July 4th, Independence Day, is no coincidence. It parallels the historical context of the Declaration of Independence, symbolizing Kendrick’s own declaration of artistic and personal freedom from industry norms and rival provocations. By calling Drake a colonizer, Kendrick draws a parallel between historical oppressors and Drake’s perceived domination in the rap game.
Moreover, the video’s drop following Kendrick’s Juneteenth concert adds another layer of meaning. Juneteenth celebrates the end of slavery in the United States, marking freedom and new beginnings. Kendrick aligns himself with this spirit of liberation, positioning his art as a beacon of cultural and personal emancipation.
A Tactical Response
Kendrick’s response to Drake’s claims is a masterstroke in strategic artistry. Rather than engaging in a straightforward diss track, Kendrick employs symbolism and cultural references to deliver a nuanced rebuttal. The video is not just a visual spectacle; it’s a carefully constructed narrative that addresses allegations, reinforces Kendrick’s values, and critiques his rival’s behavior.
It’s all eyes on Kendrick Lamar once again — in the music video for “Not Like Us.”
Kendrick Lamar has once again proven why he's a titan in the hip-hop industry. Dropping the visual for “Not Like Us” on July 4th, Lamar solidifies his position in the ongoing feud with Drake, serving a potent cocktail of defiance and celebration. Directed by Lamar himself alongside Dave Free, the video is a vivid portrayal of Compton pride and artistic mastery.
Opening Freestyle and Community Celebration
The video kicks off with a short but impactful freestyle, setting the tone for what’s to come. Lamar’s lyrical prowess is immediately on display, reminding us why his words carry so much weight in the industry. Following the freestyle, we see Lamar reveling in the heart of Compton, his hometown. The scenes are filled with jubilation as Lamar, DJ Mustard, and hundreds of fans dance in front of iconic locations such as city hall and Tam’s Burgers. These moments are not just about celebration but are a testament to Lamar's deep roots and connection with his community.
Personal Touches and Symbolism
A standout element in the video is the inclusion of Lamar’s fiancée, Whitney Alford, and their two kids. This personal touch adds a layer of authenticity and warmth to the video, making it clear that Lamar’s triumphs are not just his own but shared with those closest to him.
One cannot miss the heavy use of owl imagery throughout the video, a clear nod to Drake’s OVO label. The piñata scene, where Lamar attacks an owl while a disclaimer assures that “no OVHoes were harmed during the making of this video,” is both humorous and biting. The final shot of an owl in a cage drives home the message of dominance and confinement, suggesting that Lamar has the upper hand in this ongoing beef.
Star-Studded Support
Shot in late June, just days after the Juneteenth “Pop Out” concert, the video features a plethora of celebrity cameos. Notable figures such as Steve Lacy, YG, Thundercat, Roddy Ricch, and NBA star DeMar DeRozan make appearances, adding star power and further validating Lamar’s influence and reach. The concert itself was a significant event, with Lamar performing “Not Like Us” six times, building anticipation for the video release.
Final Thoughts
Kendrick Lamar’s “Not Like Us” video is a masterclass in storytelling, symbolism, and community engagement. It’s a victory lap that not only cements his position in the hip-hop hierarchy but also serves as a powerful statement in his ongoing rivalry with Drake. The blend of personal touches, community celebration, and biting symbolism makes this video a must-watch.
As we eagerly await Drake’s next move, one thing is clear: Kendrick Lamar has once again set the bar incredibly high. Let’s just hope Drake doesn’t respond with a “Heart Part 6” video. None of us need that.
"Not Like Us" is more than a music video; it’s a statement. Kendrick Lamar deftly uses symbolism to address personal rumors, critique societal issues, and assert his dominance in the rap world. By intertwining themes of family, freedom, and authenticity, Kendrick creates a compelling narrative that resonates deeply with viewers and solidifies his position as one of the greatest storytellers in hip-hop.
Drake may have started this battle, but Kendrick’s strategic response proves that he’s not just playing the game; he’s redefining it. This is a hip-hop history.
Kendr Kendrick Lamar's Juneteenth Concert: A Night of Unity and Triumph
On a monumental Juneteenth evening, Kendrick Lamar took the stage at "The Pop Out," his first live performance since his high-profile rap beef with Drake. This event, held at the Forum in Los Angeles and live-streamed by Amazon Music, was not just a concert but a cultural landmark, uniting fans and artists from all corners of the West Coast hip-hop scene. The night symbolized regional pride, unity, and a decisive moment in Lamar's ongoing rivalry with Drake.
A few months prior, the rap world was buzzing with a heated battle between Drake and Kendrick Lamar. The feud saw both artists rapidly releasing diss tracks, with Kendrick's "Not Like Us" emerging as a viral sensation. Despite accusations from DJ Akademiks that Kendrick used bots to inflate his music's popularity, the sold-out Juneteenth concert proved the Compton rapper's genuine appeal. Fans from diverse backgrounds filled the arena, showcasing Kendrick's widespread influence.
The concert was particularly poignant for California, as Kendrick managed to bring together members of the Bloods, Crips, and Piru gangs, fostering a rare moment of unity. The night was a vivid demonstration of the power of music to transcend boundaries and create solidarity.
Interestingly, Kendrick chose not to perform any tracks from his latest album, "Mr. Morale," focusing instead on songs that resonated deeply with the event's communal spirit. Tracks like "Alright" and "Not Like Us" echoed the themes of unity and resistance, aligning perfectly with the Juneteenth celebration. Kendrick's performance felt less like a typical concert and more like a community gathering, with local artists and longtime collaborators joining him on stage.
The event unfolded in three "Friends" sets, each building on the previous one. DJ Hed kicked off the night with performances from LA fixtures like Remble, Westside Boogie, and RJMrLA. Mustard, a key figure in West Coast hip-hop, followed with a dynamic set featuring Ty Dolla $ign, YG, and other notable artists. The energy was electric as they reminisced about their early days and shared their hits with the enthusiastic crowd.
Kendrick's set was a celebration of his musical journey and the people who helped shape it. He reunited Black Hippy, bringing Jay Rock, Ab-Soul, and ScHoolboy Q on stage for a nostalgic tour through their collective history. The camaraderie was palpable, especially during performances of tracks like "Win" and "King's Dead," where Kendrick played hype man, reveling in the shared triumphs of his peers.
The concert reached its emotional peak when Dr. Dre joined Kendrick on stage for "California Love." The moment Dre paused to say, "I see dead people," felt like a symbolic acknowledgment of the struggles and losses that have defined the West Coast rap scene. Kendrick seized the moment, performing "Not Like Us" five times, each rendition more powerful than the last. The crowd's energy soared as they chanted lyrics like "Certified Lover Boy, certified pedophile," turning the diss track into a rallying cry.
As the night drew to a close, Kendrick brought dozens of Los Angeles figures on stage for a group photo, capturing the unity and pride of the West Coast hip-hop community. "This is unity at its finest," Kendrick declared, highlighting the significance of their collective achievement.
"The Pop Out" was not just a victory for Kendrick Lamar in his feud with Drake but a triumph for regional music and the culture it represents. The concert showcased the unique style and spirit of West Coast hip-hop, reminding everyone of its enduring relevance and power. As Kendrick left the stage, the triumphant echoes of "Win" summed up the night perfectly: it was a resounding win for Kendrick, for regional music, and for a culture that continues to inspire and unite.
This is a hip-hop history.